Empower the Coalition

Section Contents:

Movements don't just happen; the energy that underlies them must be marshaled, channeled, and focused. The principal means by which this is achieved in our society, and within our political tradition, is through advocacy networks and coalitions.

Coalitions exist for joint action. To reach a specific goal, members invest significant resources, share decision making power, and coordinate their strategies, messages, and action plans. In addition to a common interest, coalition members must share a high level of trust. Skilled leadership is needed to guide members through their differences so the coalition can function. Coalitions bring powerful benefits:

• Strength in Numbers. Working together can create pressure on decision makers and legitimacy for the issue, and can increase the ability of individuals to take calculated risks with the group.
• Strength in Diversity. A coalition is often stronger when it draws together coalition members who are not usually seen as partners. A wide variety of perspectives and constituents creates a broader, holistic picture of the issue; enhances problem solving; strengthens outreach and impact; and increases credibility.
• Shared Workload and Resources. A diversity of talents, work styles, and resources is needed to carry out a multi-faceted action plan, to reduce the burden on any one organization, and to address tough problems.
• Cohesion and Solidarity. Shared values, goals, and experiences help advocates overcome isolation, build confidence, and renew faith that change is possible.
• Creating a Micro-model of a Just, Decent Society. Coalitions provide the opportunity to practice on a smaller level the skills and attitudes needed for a strong democracy.

There are steps advocates can take when first forming a coalition that can contribute to its later strength and flexibility. From our work with experienced advocates, we offer some tips for making a coalition work that we hope will be helpful to you when forming your own coalitions.